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How to create a B2B marketing strategy

A clear marketing strategy is the way to define the overarching marketing focus of your business. It is the direction of travel to which all activities lead you towards. It is the guiding principle to which puts all other marketing actions in context...

What is retail media and how does it work?

From its origins in media available within the retailer ecosystem, retail media has rapidly grown in prominence over the last decade. However, what do we mean when we talk about retail media?How to define retail media? Retail media can be def...

The Autumn Budget highlights benefits of outsourced marketing

Rachel Reeves has now delivered her much anticipated Autumn Budget, outlining the government’s plans for the UK economy.A key element of the budget has been a package of revenue raising measures – with over £40 billion in tax rises. The ...

What is the digital shelf and why is it important?

In this article we take a look at what is the digital shelf and why is it importantWe are all familiar with a physical shop shelf and how it works. You go into a store, you navigate to the right aisle, you browse for a product that meets your...

Digital Shelf Analytics: How to track the digital shelf

In this article we dive into the world of Digital Shelf Analytics. We will look at some of the different ways you can track the digital shelfOne of the largest headaches for ecommerce managers can be tracking what is happening to their product...

How to win the digital shelf: What tactics are right for you?

We look at how to win on the digital shelf, from choosing the right digital shelf to win on down to the tactics you need to succeed.We look at how to win on the digital shelf, from choosing the right digital shelf to win on down to the tactics...

A simple guide to creating the perfect product sheet for your business

Product sheets, sometimes called specification sheets or data sheets, are often viewed as a vital piece of marketing collateral for medical device or manufacturing companies. But what exactly is a product sheet and how are you going to develop a s...

B2B Companies. Is it time to review your target market?

Having a clear target market niche is essential for business-to-business firms. Rather than trying to be all things to everyone, targeting a distinct segment means your product or service can respond to the specific needs of a well-defined group o...

Ten tips to ramp up your marketing in 2021

After a tough 2020, are you looking to 2021 and beyond? Do you need some advice to help refresh your marketing? Based on our experience as a B2B marketing agency, helping SMES grow, here are ten of our top tips for SMEs to ramp up their marketing....

The Secrets of Captivating Website Copy – 6 Tips to Writing Great Content

Great news, you’ve managed to convince a potential customer to look at your website. But what now? How do you convince this visitor to delve deeper into what you can offer? How do you convince them to take the next step in the customer journey? ...