Are you a B2B firm looking for a cost-effective marketing strategy? We can help you effectively create content by focusing on well-defined niches to implement an effective inbound marketing strategy. All without costing a fortune.
Content marketing for B2B businesses
Content marketing can be a highly effective marketing approach for B2B businesses. When done right - it can generate inbound enquiries for your business, boost your credibility in your industry, and build your brand as a thought leader. All of which can drive revenue for your business.
If you would like to create a B2B content marketing strategy for your business or need support in creating content - get in touch and let’s start your journey to better marketing.
Our B2B content marketing services
We offer a complete range of content marketing services for B2B businesses. We can help at every stage, from initial market research, auditing existing content, creating a content strategy and delivering new content.
So whether you need help creating a content marketing strategy from scratch or would like to refresh your existing content marketing approach - we can help.
It all starts with a chat, so get in touch for an initial complimentary consultation and we will discuss your content marketing needs together.
Our B2B content marketing process
Step 1
Market Research
Content should always be relevant to your audience. It needs to speak to their needs and answer their problems.
As a result, to create good content you need to know your potential clients inside out. We can carry out rigorous marketing research to understand your client’s pain-points – then feed this information into creating an effective content marketing strategy.
Step 2
Content Audit
An effective content marketing strategy is not just about creating new content. It is also about making your existing content work harder. We will audit your existing material to see what content is working well (and might just need minor tweaks) and what content could do with a full refresh.
Step 3
Create your content marketing strategy & plan
Once we have research your customer needs and audited your existing content, we will create you a content strategy to meet your marketing goals. This will give you a clear path to success – as well as a month-by-month plan of action.
Step 4
Implement your marketing strategy
If required, we can then help deliver your new content strategy and bring it to life. All our content strategies are tailored to the individual needs of the business – but they will normally be focussed on driving inbound business.
Step 5
Analyse results and make improvements
An important part of any content strategy is analysing results and making improvements. As part of your content strategy, we will provide a set of KPIs and metric with which to measure success. We can then measure content against these metrics to see what content is delivering and what content requires tweaking.
Frequently asked questions about content marketing for B2B businesses
What is content marketing for B2B companies?
Content marketing is all about creating the fuel that allows your marketing to burn brightly. It is about creating content that attracts, engages and retains consumers – that can then be pushed out through your different marketing channels.
Good content can come in many forms but should always speak to your audience. Examples of different types of content includes:
- Articles
- Long-form & short-form videos
- Whitepapers
- Photographs
- Graphics
- Webinars
If your audience finds this content valuable, when it comes time to purchase, they are more likely to come to your business.
What is inbound marketing & how is it related to content marketing?
When talking about content marketing, you’ll often hear the term ‘inbound marketing’ mentioned.
Inbound marketing can be thought of as a set of marketing tactics that seek to attract clients to your business by offering experiences that benefit them. Rather than interrupting a client’s day to inform them of your product, you are offering clients something of value to encourage them to interact with your business.
The reason you’ll hear the two terms used so frequently together; is content marketing is one of the most common pillars of an inbound marketing strategy.
The easiest way to think about this is that content marketing is a subset of inbound marketing, and that one of the main aims of a content marketing strategy is (normally) to generate inbound business.
If you are thinking about creating a B2B content marketing strategy or refreshing your exiting content marketing and would like to discuss your options - get in touch and book a complimentary consultation with one of our marketing experts. We will be able to chat through possible approaches to your content marketing and advise you on next best steps.
Book Your Complimentary Marketing Consultation
Do you need ongoing support with your marketing or help with a one-off project?
Get in touch to book your complimentary consultation with one of our marketing experts. We'll discuss your needs together and start your journey towards better marketing.
