A well thought out marketing strategy is essential for making the most of your marketing. We can work with you to build you a tailored marketing strategy or help you refresh your existing strategy for your business.
A great marketing strategy will give your marketing direction. Everyone in the business will be clear about where you are going and how you are going to get there.
A marketing strategy doesn’t need to be complicated. In fact, the best marketing strategies often aren’t.
But it should always be grounded in rigorous research and provide a clear path to success.
At the RMC we have over fifteen years of experience in helping small and medium sized businesses to develop a marketing strategy and then make it happen.
Our Strategic Marketing Service for SMEs, B2B and Professional Services Firms
A fresh pair of eyes can be invaluable. Our marketing consultant will take an objective look at your business and prepare a detailed marketing strategy and fully costed marketing plan to provide a clear way of growing your business.
We couple strong traditional strategic marketing skills with extensive experience of using the latest digital marketing techniques to help you achieve your goals.
We have a tried and tested process when crafting an effective marketing strategy. The outcome though will always be as unique as your business. Highly tailored to your needs.
At the end of the process, you’ll be delivered an effective marketing strategy and actionable marketing plan.
A fresh pair of eyes can be invaluable. Our marketing consultant will take an objective look at your business and prepare a detailed marketing strategy and fully costed marketing plan to provide a clear way of growing your business.
Our Strategic Marketing Process
Step 1
Get to Know Your Business Objectives
Our starting point will always be your business objectives. We don’t do cookie-cutter marketing strategies. So, by understanding your business (as well as personal) ambitions we can create a marketing strategy that feeds into your overall objectives.
If you are unsure on your business objectives, we can also provide advice on them. We can use our market research to review your current objectives (are they realistic? Are they too ambitious or not ambitious enough?) or even help you craft new ones.
Step 2
Research Your Business and Marketing Environment
We always carry out rigorous research as part of our strategy building process. We will pull data from a number of sources relevant to your business and present back to you the key findings.
Areas that will be investigated will include:
- What is the business environment you are operating in?
- What are the opportunities and what are the threats to your achieving your business objectives?
- Who are your competitors? What are their strengths and their weaknesses?
- What is the size of your market? Who are your clients? What are their needs?
- What is your USP? Why should clients come to you rather than anybody else?
Step 3
Establish Your Marketing Objectives
As an outcome of our market research and extensive marketing experience we can help you create or refresh your marketing objectives.
These will be measurable goals to be achieved each year and will feed into your business objectives.
There should be regular reviews to assess whether the marketing strategy is on track and which marketing activities are particularly effective.
Step 4
Create Your Tailored Marketing Strategy
Now the fun part. We will create your custom marketing strategy.
We try to avoid marketing jargon. So, your marketing strategy will be presented in plain English and will outline the strategy to achieve your marketing objectives.
It will include:
- Your product or service definition
- Your pricing strategy
- Your communications strategy to existing clients and new business prospects
- Your business development strategy
Step 5
Build Your Month-By-Month Marketing Plan
While your marketing strategy will provide a clear direction of travel for your marketing, the marketing plan will provide the detail on how to get there.
As part of this step, we will provide (and implement should you require) a detailed fully costed month-by -month plan of all the recommended marketing activities.
This could include:
- Brand refresh
- Website redesign
- Marketing collateral - catalogues, product sheets, brochures and more
- Inbound marketing strategy
- Content strategy - blogs, guides, books etc.
- Lead generation and conversion strategy
- Trade shows and exhibitions
- Seminars and events
- New business proposal templates
- Press advertising
- Client newsletters
- Ebooks
- Social media
Step 6
Analyse Results and Make Improvements
The final piece of the puzzle will be establishing KPIs with which to measure success. We can advise which KPIs are most relevant to your marketing goals and tactics – and the tools needed to track them.
If needed once your marketing plan is being implemented, we can measure and analyse the results for you. Then make recommendations on opportunities and optimisations.
A key part of good marketing is experimentation, and effective tracking of results is important in fine-tuning the marketing strategy and tactics for future years.
If you need support to create a marketing strategy for your business, why not get in touch or book a complimentary consultation and let’s discuss how we can help.
Book Your Complimentary Marketing Consultation
Do you need ongoing support with your marketing or help with a one-off project?
Get in touch to book your complimentary consultation with one of our marketing experts. We'll discuss your needs together and start your journey towards better marketing.
