The winter sports industry has a unique set of marketing challenges. Snowsports have a high degree of seasonality and are exposed to the whims of variable snow conditions.
In the ski industry what can be a bumper season one year can be a blowout the next. A marketer who truly understand the ski industry can not only help your business tackle these challenges but thrive in them.
When you run a business in the snowsport industry you can have a lot on your plate.
You have to manage and train seasonal staff, look after high value clients with even higher expectations, and you keep all the behind-the-scenes logistics running - often all before the season even starts.
With so much going-on it can be easy for marketing to slip-down the to-do list. This is where we can help. We can partner with you to create an effective and actionable marketing strategy, then help you implement it. All with the minimum fuss.
Leaving you free to get on with the day-to-day running of your business.
Our marketing services for winter sports businesses
We are a full-service marketing agency and offer a full suite of marketing services for winter sports business that includes:
How our marketing services for snowsport businesses work
The first step in the outsourced marketing process is we look to understand you, your business, your challenges and your ambitions.
Once we understand your goals, we work with you to develop an effective, actionable and appropriate marketing strategy to meet them.
After the marketing strategy has been agreed, we can execute the marketing plan on your behalf. This can include tackling one-off tasks such as refreshing your website, developing new marketing collateral or revamping your marketing processes.
We can also take care of your ongoing marketing activities throughout the season, such as social media, SEO and event marketing.
Seasonal marketing, for seasonal businesses
Many seasonal businesses find the input required for their marketing varies significantly throughout the year.
Our marketing is totally flexible to your needs, meaning we can dial up your marketing in the run-up to winter, then dial it down as needed.
This means you will work with a highly experienced marketer at the fraction of the cost of a full-time hire when required. And when not required, your marketing service can be reduced.
With our marketing services, you only pay for marketing when you need it.
Winter sport marketing from winter sport professionals
We are not just marketing consultants - we have years of experience working directly in the snowsport and travel industry. We understand many of the challenges brands face, because we have faced them ourselves.
Our marketing consultant Jack Reid has extensive experience in the travel industry. He started his career in marketing for world leading experiential travel firm Travelopia, before changing tac to work as a ski instructor in Japan and Australia.
Over the years, he has spent hundreds of the hours talking to clients directly, giving him an excellent understanding of their needs and wants.
After re-entering the world of marketing at healthcare firm Perrigo (you might not have heard of them, but you’ve almost certainly bought their products), he joined the RMC as our resident ski marketing expert in 2022.
We believe you’d be hard pressed to find a marketing consultant with such hands-on knowledge of the ski industry.
If you are thinking looking for a marketing consultant for your winter sport business and would like to discuss your options - get in touch and book a complimentary consultation with one of our marketing experts. We will be able to chat through possible approaches to your marketing and advise you on next best steps.
Imagery courtesy of Alice Vigneron and Jack Lacey at Fresh Tracks Ski School Japan
Book Your Complimentary Marketing Consultation
Do you need ongoing support with your marketing or help with a one-off project?
Get in touch to book your complimentary consultation with one of our marketing experts. We'll discuss your needs together and start your journey towards better marketing.
