Website design for B2B businesses
For many B2B firms, the look and feel of your website is a key part of your marketing strategy.
A confident and well-designed website will build trust by demonstrating your business’ size, capabilities and areas of specialism - making your firm stand out and your marketing budget go further.
If you need a new website for your B2B business, or to refresh your existing website, get in touch and let’s start your journey to better marketing.
SEO for B2B businesses
Get your business found online with our SEO for B2B business services.
We can work with you to create an effective SEO strategy and then implement it for you. Being easy to find online will demonstrate your credibility and generate leads for your business.
Good SEO can involve many factors, including technical changes to the website, new content or backlinks from other websites. Whatever you need, we can use our expertise and powerful SEO software to help you develop an action plan.
So, get in touch and let’s get your website found online
Why is a website important for your B2B business
Let potential clients know what you are about
Your website is one of the easiest ways you can educate potential clients about your brand and unique selling points. You can let clients know about your products and services and why they should choose you.
Act as a hub for your wider marketing activity
Your website can act as a hub for your wider marketing activity – linked to both your wider traditional and digital marketing. When you use marketing tactics in tandem they amplify each other’s impact, creating a more powerful marketing campaign than when used isolation.
Demonstrates your firm’s expertise
Your website is a fantastic way to position your brand as experts in your sector. You can publish articles or whitepapers - building your credibility in the eyes of your audience.
Generates new leads & business
Your website should function as a linchpin of your business acquisition strategy. It’s always on – allowing round the clock information on your proposition to any clients who might be interested. Effective SEO will introduce your website to a wide range of potential clients searching online. And, well-considered content can even encourage leads to self-select, ensuring high-quality enquiries.
Respond to common sales objections
As a business owner you’ll be aware of many of the objections a potential client might have before purchasing your product – maybe they are worried about delivery, quality or simply the price. Your website gives a great pace to meet these objections head-on. You could let the client know your delivery timescale, provide client testimonials that articulate the quality of your product and give case studies on why your services are worth the price.
If you would like to discuss website design, SEO and inbound marketing, please get in touch.
