Exhibitions have time and time again demonstrated their value in B2B marketing. In a world where marketing has become less-and-less personal, exhibitions allow you to build real world connections when generating leads and building your brand.
Exhibition marketing for B2B businesses
Well targeted trade shows and exhibitions can reap rewards for businesses willing to take the plunge. For many B2B businesses they should still represent a core pillar of an effective marketing strategy.
However, often significant pre and post-show input is required. So, let us use our expertise to take away the leg work and help you manage your exhibition and trade show presence. All you’ll have to do is turn-up on the day – with no fuss required.
Get in touch and let’s discuss your B2B exhibition marketing needs.
Our B2B exhibition marketing services
You can rest assured that the organisation of your exhibition is in safe hands. We offer a complete range of marketing support services to ensure that the exhibition is a success.
From concept to exhibition – we take care of the detail. Our B2B exhibition marketing services include:
Choosing the right exhibition for your business
We will spend time on your behalf researching the exhibitions and trade shows appropriate to your target audience and budget. Finding the best show for your market is key to a successful exhibition.
Define a set of objectives for your exhibition
We will help you build out a set of appropriate and achievable objectives for your exhibition. An appropriate goal can help to give your exhibition marketing greater focus and ensure you have a successful event.
Stand design & production
We can plan, design and have your stand produced ready for your exhibition. This includes any supporting marketing collateral you might be using to as a giveaway.
Pre-exhibition organisation
Don’t worry about all that pesky form filling. We’ll take care of all pre-exhibition organisation – from directory entries to bar code scanners on your behalf.
Pre-exhibition marketing communication
Make the most of your exhibition with a comprehensive marketing plan to amplify the impact. This could include emails to leads from previous events or a social media campaign.
Support during the exhibition
We will be on hand during the day to make sure the exhibition runs smoothly – allowing your team to get on with selling and having worthwhile conversations.
Post show-follow-up
The most important part of almost any show is the follow-up process. We can build you out a complete plan in advance and have appointment setters, email campaigns or other supporting content ready to go as soon as the exhibition doors close.
Once the dust has settled we can prepare a full-report on the KPIs that are meaningful for you.
If you would like to talk to us about helping you with exhibiting at a trade show, please contact us.
Our exhibition experience
At the Richmond Marketing Consultancy, we have extensive experience in events, exhibitions and trade shows – having helped clients exhibit at Olympia, ExCEL, and the NEC
Some of the shows we have helped our clients exhibit at include:
- Technology for Marketing (TFM)
- Accountex
- Sales Innovation Expo
- Marketing Technology Expo (MTEX)
- Marketing Week Live
- The Pharmacy Show
- The Vet Show
- The Dentistry Show
- ESHRE
Benefits of B2B exhibition
We believe there are still many benefits to B2B exhibitions and events – especially in the B2B sector. Some of the most important include:
- Exhibitions take the legwork out of finding your target audience
Exhibiting at the right shows, aimed at your key target segments, can yield fantastic results. You’ll find a ready and receptive audience, right at your fingertips. - Exhibitions offer a personal touch
A smart website and well targeted content are brilliant tools as part of an inbound marketing strategy. But there is still nothing quite like that personal touch. Meet customers face-to-face, let your personality shine and start building that relationship. - Exhibitions expand your network
Networking is a vital part of business development and exhibitions provide a great space in which to meet new people. - Exhibitions get team members involved in your business development
Exhibitions are a full-on experience, and will often require many of your team to chip in. This should be viewed as a good thing! This gives everyone the experience of business development and it will help your team members to see the bigger picture. - Exhibitions are short and sweet
Often lasting for just a few days’ exhibitions are an intensive affair. This makes them a great use of your time. - Exhibitions keep you ahead of the competition
Exhibit at a show to help you not only update your own knowledge, but that of your team. At many exhibitions you’ll discover great opportunities for continued professional development.
If you would like to talk to us about helping you with exhibiting at a trade show, please contact us.
Book Your Complimentary Marketing Consultation
Do you need ongoing support with your marketing or help with a one-off project?
Get in touch to book your complimentary consultation with one of our marketing experts. We'll discuss your needs together and start your journey towards better marketing.
