Whatever the size of your business, investing in your brand reaps rewards in the long term. We can build your brand and ensure it is consistent across your entire business - website, brochures, tone of voice, employee onboarding materials, signage and more.
Branding for B2B and SME businesses
At the RMC we are experts in helping B2B and SME businesses build their brands.
Our philosophy is that your branding should make you look like the firm you wish to be.
We can help you at every stage - from initial market research, to creating your brand assets and finally building your brand’s profile in the eyes of your target market.
We will spend time getting to know you and your business aspirations and can develop your brand to match.
We never try and reinvent the wheel. If your current corporate branding is working well – we might recommend some minor tweaks. If it is time for a major overall, we can guide you every step of the way:
Our branding services for B2B and SME businesses include:
- Brand audit of your existing brand assets
- Market research to inform the creation or refresh of any branding
- Creation of brand guidelines, core brand assets and visual identity.
- Work to bring all your existing marketing under one consistent brand identity
- Develop any additional branded marketing collateral required
Our SME & B2B branding services process
Step 1
Brand audit
Our first step is we will review your existing marketing collateral, from your proposal document to your signage, from your website to your client email newsletter. Do they look like they come from the same organisation? Are they communicating the same messages? What do they say about your business?
From here we can build a plan of where your branding is strong and where it can be refreshed.
If you are just starting up and your brand needs to be created from scratch, we can initiate the process straight from step 2.
Step 2
Market research
Your brand is more than just your visual identity (your logo and colours), it is your values and positioning in the market. Your brand needs to clearly articulate your proposition and unique selling points.
Your brand therefore needs to resonate with your target audience. We will carry out rigorous research into your market to inform the brand creation process. We will investigate what your competitors look like and what your audience is looking out for.
Then we will use this research to develop a brand that speaks to your clients.
Step 3
Create your brand guidelines
Once your brand has been audited and your market researched, we can work to create your brand guidelines.
This will be your visual identity, your values and your brand voice. Your brand will reflect your proposition and help articulate it to your target audience.
It will look consistent and work across all your marketing touchpoints. So, no matter whether you are communicating via your website, trade shows or email, your brand will shine.
Step 4
Update existing collateral and create new material
Now your brand is set, we can refresh any existing marketing collateral you are using. Or, where there are gaps in your current marketing, we can create new marketing material with your latest branding.
If an important element of your brand is communicated via a process, such as tone of voice over the phone or in written content, we can work with your teams to help upskill them. We can even organise internal marketing communications for within your business to help launch your new branding to the wider business.
Frequently asked questions about branding for B2B businesses
Why is branding important for B2B companies?
Your brand is the way you communicate with customers. It tells them what you are about, your values and the service they can expect.
A strong brand can not only show professionalism and build trust. It can also strengthen your marketing and improve your conversion.
The B2B landscape is also highly competitive, and having a strong brand is an important way of differentiating yourself from the noise. When decision makers are moving quickly, your brand is a great way to quickly articulate what your business is about and why they should pick you.
What does a brand consultancy do?
When you are looking to build your brand, it might be difficult to know where to start. For many businesses brand building might simply not be a skillset that exists within the business.
It is possible to learn.
But investing the time and money to do so might take away resources that are best used elsewhere.
This is where an experienced marketing consultancy can help. We will work with you to help build your brand from scratch or refresh your existing brand.
We have over a decade of experience in helping businesses grow their brands – meaning we know the industry best practices to quickly and cost effectively create and grow your brand identity.
Letting you get on with the running of your business.
How much does a brand consultancy charge?
A common question for many small and medium sized businesses is how much will creating and building your brand cost?
The cost will depend on the size of project and the extent of the work required – but we will always be up-front with it. We will carry out the initial work to scope out what is needed and then build a quote and timescale within which we can deliver.
Get in touch to book your complimentary consultation and we’ll build a quote to suit your business needs.
If you are thinking about creating or refreshing your B2B branding and would like to discuss your options - get in touch and book a complimentary consultation with one of our marketing experts. We will be able to chat through possible approaches to your branding and advise you on next best steps.
Book Your Complimentary Marketing Consultation
Do you need ongoing support with your marketing or help with a one-off project?
Get in touch to book your complimentary consultation with one of our marketing experts. We'll discuss your needs together and start your journey towards better marketing.
