When it comes to marketing it can be difficult to know where to start. There is so much that can be done, the biggest challenge is often figuring out where to spend your limited time and resources for the best return. This is where an experienced marketing consultant comes into play. They can provide direction to your marketing – delivering your business results.

What is a marketing consultant

A marketing consultant is an experienced marketer whose purpose is to provide expert guidance and support to help you achieve your business goals.

This support and guidance can take many forms depending on your business challenge.

They might work with you to create or refine your marketing strategy, upskill your existing marketing team, develop and improve your marketing processes or support you with a major marketing project (such as a re-brand or website build).

A marketing consultant can partner with you for a specific marketing project or long-term to provide ongoing marketing support.

What does a marketing consultant actually do

Marketing consultants come in many different shapes and sizes. They might be specialists in particular marketing services and business sectors. Or they could be generalists able to provide full-service marketing support for a wide range of different businesses.

With this variety in marketing consultants, there is a marketing consultant that could help with pretty much any marketing challenge you could imagine.

However despite this wide range of services, you can break the work a marketing consultant does in two categories:

• Advice and marketing best practice
• Practical marketing implementation

When providing advice and best practice, the first job of a marketing consultant is almost always to work with you to understand the marketing challenge you need support with.

A good marketing consultant is an expert in complexity and familiar with the latest industry trends. They will be able to combine this industry knowledge with the individual needs of your business to create tailored solutions to your marketing challenges.

These solutions will often need to be highly bespoke. All businesses are unique and so cookie cutter approaches to complex marketing problems rarely yield positive results.

A second role many marketing consultants will provide is ongoing outsourced marketing support to implement your marketing strategy and plan. Blurring the line between marketing consultancy and marketing agency.

You can outsource your marketing completely or just one-part of your marketing (for example SEO) to a marketing consultant. At this point they will implement it on your behalf, measure results and make improvements.

The benefits of outsourcing your marketing is it can save you time. Letting you get on with the running of your business. Or allow you to use highly specialised marketing tactics you might not have the in-house skills to implement.

How much does a marketing consultant cost?

The first thing that comes to mind for many people looking to hire a marketing consultant – is how much will a marketing consultant cost me?

The answer, especially for small and medium sized businesses, is often a lot less than you might think.

A marketing consultant is not a full-time hire. So, you won’t be committed to pay any of the regular costs of employment, such as a salary, equipment, training or national insurance.

Instead, you only pay for the services you need and nothing more.

At the Richmond Marketing Consultancy we work to a monthly retainer based on a day-rate. So, you only pay for the marketing you need and nothing more. Get in touch for a complimentary consultation - and we will build you a quote to meet your marketing needs and budget.

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