Fractional Marketing Director

Looking to grow your business, but can’t afford a full-time marketing hire? Unlock your business potential with an experienced marketing director at a fraction of the cost of a full-time hire.

A fractional marketing director is exactly what it says on the tin – a marketing director who can work with your business for a fraction of their time.

This is a great option for any business who can’t afford a full-time marketing hire, is looking for greater flexibility in their marketing resource, or wants to mitigate the risk of taking on a full-time employee.

Our fractional marketing director services

Ever felt your marketing lacks direction? You spend a bit of money here and there, but you never quite get the results you are looking for.

Good marketing requires the direction of an effective marketing strategy and experienced marketing leadership to keep it on track.

This is where a fractional marketing director comes into play – they are a seasoned marketing professional who can help you to develop your marketing strategy and then bring it to life.

At the RMC, we can supply an experienced fractional marketing director to work with your business to help you achieve your marketing and business goals.

It all starts with a chat, so get in touch if you would like to discuss bringing in an experienced fractional marketing director.

Frequently asked questions about fractional marketing directors

Is a fractional marketing director right for my business?

There are lots of times in a company’s journey you might find yourself needing a little bit more flexibility with your marketing.

Common situations when a fractional marketing director make sense include:

• You need help with a project
  Often when tackling a specific marketing project, you might find an extra pair of hands is required. In this situation you might not want to bring in a full-time hire, and a short-term fixed contract makes more sense.
• You need specific expert knowledge
  Marketing is becoming increasingly specialised. So, while you might have some fantastic in-house marketers, from time to time you an external expert can provide a fresh pair of eyes to help with a specific area of your marketing or a particular problem.
• Your marketing team is short-handed
  Almost all businesses will find themselves occasionally short-handed. This might be due to a gap in recruitment or due to a sudden surge in activity. Whatever the cause, a fractional marketing director can provide flexible resource to help fill in any gaps in your team.
• You are a fast-growing young business
  In many young businesses, when they first start out, the founders will be responsible for their marketing and business development. Then, there often comes that critical point when the founders will need to free up valuable management time - and this is when benefits of outsourcing marketing activity to an experienced marketer can make good sense.
• You are pulling-back marketing investment
  While we don’t often like to talk about it – sometimes it is necessary for your business to scale back its marketing. This might be due to external factors, or you are simply looking to wind your business down. In these situations, the flexibility of a fractional marketing director is a great asset, as they will be able to scale back their time and cost as your marketing needs reduce.

What are the benefits of a fractional marketing director

When considering if a fractional marketing director is right for your business – consider some of the benefits they can offer:

• Senior level marketing support at a fraction of the cost
  One of the key benefits of outsourcing marketing activity is experienced marketing support, for significantly less than the cost of employing a full-time marketing director.
• They mitigate risk
  Another important element we don't like to talk about - is while full-time hire can be great for your business, if the relationship doesn't work out then they can be a burden. A fractional marketing director helps to mitigate the risk of expanding your marketing resource. You can scale up their time flexibly as needed and (while a rare occurrence) if they don't fit well in your business you can easily end the relationship.
• A fresh pair of eyes to give your marketing a boost
  Reviewing your marketing approach with someone from outside your business can prove invaluable.
• Structured approach to your marketing strategy
  Your fractional marketing specialist can introduce a structured, systematic approach to your marketing. Having a formalised, well-thought-out marketing strategy with a detailed marketing plan and appropriate KPIs means that everybody in the business can have a clear understanding of where you are going and how to get there.
• Keeping your marketing implementation on track
  Time is always a problem in growing businesses – and it is often too easy to let the marketing plan slip. When there is a production issue or the need to solve a customer query, it is very natural to delay updating your website or writing that monthly blog. This is where the support from your fractional marketing director comes in.
• A flexible option
  The uncertainty of recent years has demonstrated just how difficult future planning can be. Some businesses have never been busier whilst others have been their revenues drop off the edge of a cliff. Flexibility is key – and a fractional marketing director can provide an ideal solution. As your marketing requirements change, the level of input can be quickly increased or decreased.

How does a fractional marketing director work with your business?

All businesses are unique, and so often are their marketing requirements. There is no one way a fractional marketing director works with a business – and this is one of their great strengths.

The flexibility of a fractional marketing director means they can adapt to your business needs and working practices.

The most common approach though is they will function just like a traditional marketing director – but only for part of their time. This might be an agreed number of days a week/month or a set of deliverables for a specific project.

When we work with a business we always seek to understand your goals and ambitions, then tailor our approach to match.

Do I need a fractional marketing director, a marketing consultant or a marketing agency?

While there are differences between a fractional marketing director, a marketing consultant, and a marketing agency - there is an awful lot of grey areas where they overlap.

At the RMC, we are a traditional marketing consultancy that also offer fractional marketing director services.

Often the best option is not based on what one refers to themself as, but on the personal connection you build with them and the individual experience they bring to the table.

Do you think a fractional marketing director might be right for your business?

If you believe a fractional marketing director is right for your business then get in touch. We’ll have an initial complimentary consultation with no commitment to discuss your needs and how we can help.

Book Your Complimentary Marketing Consultation

Let's discuss your needs together and start your journey to better marketing.