Start with a plan
The starting point always has to be a well thought out traditional marketing strategy and plan – but this would include using the opportunities presented by today’s digital world to achieve the organisation’s goals. You should be clear about your business objectives, your target market and why people should choose you rather than your competition before considering which methods you will use to communicate with clients and prospects.
Developing a clear month by month marketing plan will ensure that your business achieves its aims in a organised way, which can be measured for results and return on investment.
A tailored inbound marketing plan to help grow your business
Our recommendations for each firm is developed for each unique situation, but could include:
- Website design, with SEO
- Content strategy
- Ongoing SEO management
- Email marketing and newsletters
- Videos on your website
- Social media, including blogging, Twitter, LinkedIn etc.
- Google analytics
If you would like help with your digital marketing and inbound marketing strategy, please get in touch.