EU Cookie Law – what does it really mean for SMEs?
As a marketing consultancy that serves small and medium sized busineses, we thought it was important to get to the bottom of the latest EU legislation on cookies.
How should Professional Service and B2B firms, with essentially brochure websites, apply the law? So we have taken some legal advice – and here is the feedback from Richard Mullet of The Legal Partners.
This new EU law is aimed at protecting website users’ personal data. The Information Commissioners Office will enforce compliance with the new laws and has the power to fine companies up to £500,000 for serious breaches of privacy regulations.
There are 3 basic types:
- An essential cookie which enables the website to perform an essential function (eg an analytical cookie); or
- A cookie which is necessary to provide a service requested by a user; or
- A cookie that is non-essential (eg customer recognition, customer tracking or customer profiling cookies and cookies which follow users clicks for behavioural advertising purposes). These are considered more intrusive to the website user.
It is important to audit your company’s website to see what types of cookies are used and how relevant they are to processing users’ personal data. The more they relate to that processing the more likely that consent is required.
For more information contact Richard Mullett, Solicitor at The Legal Partners – Richard.Mullett@TheLegalPartners.com who would be able to advise your business how to navigate through the “Cookie Jar”!