The Donald Reid Group is a well-established accountancy firm with three offices - London, Maidenhead and Dorchester - offering a full range of accountancy, tax planning and outsourced accountancy services to UK and international clients.

The Challenge

In 2012, the Partners of the firm realised that they needed additional support to help grow their business. They needed a structured marketing strategy and help with its execution.

The Solution

The Richmond Marketing Consultancy has provided Donald Reid Group with an outsourced Marketing Director function since 2012, helping the firm with the development and implementation of an effective marketing strategy, resulting in a significant boost to business development. Activities undertaken include:-

  • Complete rebrand of the group
  • A new effective website
  • Development of full range of marketing materials
  • Client acquisition and retention strategies
  • Client newsletters
  • Client fact sheets
  • SEO and content strategy, including blogging, videos and social media
  • Seminars and events
  • Sponsorship programmes, including being a member the Steering Committee for the 2017 and 2018 Maidenhead and Windsor Business Awards
  • Business development and networking
  • Customer satisfaction monitoring
  • Internal communications
  • Monthly reporting on KPIs

 

 

 

Get in touch
Get in touch