Our Approach 
Professional Services
A tailored approach to professional services marketing
The professional services sector has its own unique set of challenges and pitfalls. Business marketing – and professional services marketing in particular – therefore needs to be focused on the quality of the service being offered.
At The Richmond Marketing Consultancy, we have extensive experience in services marketing and business marketing, having worked for DHL Worldwide Express, DMB&B Direct and a number of organisations in the financial service sector.
We strongly believe, for example, that making key changes to service levels can have a significant impact on customer satisfaction, customer retention and word of mouth recommendations.
Making your business marketing work harder
Whether you’re looking to develop, implement or refresh your business marketing strategy, we can help you undertake a review of the quality of service that underpins that strategy. We can develop a programme of actionable points, with advice on how to measure your service quality over time.
Recent work conducted for service organisations includes:
- Developing a services marketing strategy and action plan
- Creating a series of business marketing communications
- Corporate re-branding for the services marketing sector
- The redesign of a services marketing website
- Developing a suite of services marketing materials
- Organising a series of business marketing seminars
- Organising and attending services marketing exhibitions
- Generating affiliate relationships
- Creating a services marketing networking programme
- Managing a services marketing public relations initiative
- Developing Social Media strategies
- Creating a contact strategy
- Generating and implementing customer acquisition and retention programmes
If you’d like help with your professional services marketing or business marketing, please contact us.