Marketing Blog

Great Content presents Marketing Opportunity for SMEs

The Institute of Direct Marketing’s annual B2B Marketing Conference yesterday covered a broad range of subjects, under the umbrella topic “Change is good: marketing strategies for a brave new world”.

One recurring theme was the potential of social media and the use of high quality content. Research conduced by Base One (http://www.baseone.co.uk/beyond/Buyersphere_report.pdf) highlighted that blogs and twitters were not widely used in B2B marketing, but were highly influential in the buying process. This is particularly encouraging for SME’s as developing engaging content can be free – just requiring the commitment of your time. Gaining competitive advantage by quickly incorporating a social media element into your marketing strategy can be important as there is little to stop your competitors following a similar approach.